Lost Leads Analysis: A solution on the Araya™ platform that helps mortgage lenders understand their competitive landscape by identifying which competitors are acquiring their lost leads and analyzing subsequent transaction behavior.
Owner Link™: A unique, persistent identifier assigned to each individual or business involved in property and loan transactions to connect their ownership and lending histories.
Owner-Centric Tracking: A transaction tracking method that focuses on the individual or business rather than the physical parcel, which shows behavior patterns across different real estate properties.
Parcel-Centric Tracking: A traditional tracking method that ties transaction history to a specific physical property, which fails to capture an individual's subsequent lending behavior if they move or conduct transactions on other parcels.
Purchase: A metric indicating that a lost lead subsequently completed a property purchase transaction with a competitor.
Refinance: A metric indicating that a lost lead subsequently completed a mortgage refinance transaction with a competitor.
Home Equity: A metric indicating that a lost lead subsequently obtained a home equity loan or home equity line of credit (HELOC) with a competitor.
No Activity: A metric indicating that a lost lead had no subsequent property or loan transactions recorded within the tracked timeframe.
Validating: A portfolio import status indicating that the system verifies file formatting and matches records against the database.
Portfolio Imports: The management hub where you can upload new portfolios, track status validations, and search or modify existing scenarios.
Glossary of Terms for Lost Leads Analysis
- Published on Jul 16, 2026
- 1 minute(s) read
Was this article helpful?