---
title: "Marketing vs. Non-Marketing Access on Property List"
slug: "marketing-vs-non-marketing-access-in-property-list"
updated: 2025-12-16T22:44:38Z
published: 2025-12-16T22:44:38Z
canonical: "docs.cotality.com/marketing-vs-non-marketing-access-in-property-list"
excludeFromExternalSearch: true
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.cotality.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing vs. Non-Marketing Access on Property List

## Overview

Property List provides two distinct user experiences—Marketing and Non-Marketing—to ensure compliance and accommodate different business needs. This article explains the difference in access and how the platform automatically manages data based on your user type.

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## Marketing Experience

- **Purpose**: This experience is designed for lead generation, targeted direct mail campaigns, and other solicitation efforts.
- **Compliance**: The system automatically adheres to compliance rules by scrubbing every export against **DMAChoice** preferences.
- **Geographic Restrictions**: The marketing experience automatically suppresses non-mailable geographies. For instance, marketing users cannot access South Carolina due to state law restrictions.

### View Marketing Use Cases

| Persona | Sample Title | Use Case |
| --- | --- | --- |
| Title & Escrow | Title Officer, Escrow Manager | Generate custom lead lists and track market activity to support agent and lender partnerships. |
| Appraisal | Appraiser, Valuation Analyst | Provide custom lead lists to support appraisals and client partnerships. |
| Broker/Agent | Residential Agent, Broker | Run geofarming and prospecting campaigns; identify sellers and landlords. |
| Homebuilders | Marketing and sales | Promote services to homeowners and identify expansion areas using property trends. |
| Investor | Real Estate Investor | Locate motivated sellers using foreclosure risk and absentee owner insights. |
| Financial Services | Wealth Advisor, Private Banker | Identify affluent or retirement-age homeowners for financial planning and services. |
| Lender | Mortgage Loan Officer | Target homeowners for loans, refinancing, HELOCs, or loan modification based on equity. |
| Marketing Services | Marketing Manager, Campaign Lead | Launch personalized campaigns using hyper-targeted location and property data. |
| Home Services/Retail | Home Retailer, HVAC Provider | Promote home upgrades and services based on property type, age, or move-in recency. |
| Utilities & Energy | Energy Program Manager | Identify properties for program promotion such as efficiency upgrades, solar, or EV charging infrastructure. |
| Insurance | Insurance Underwriter Agent | Find homes for tailored insurance products based on location, risk, and ownership type. |

## Non-Marketing Experience (Research)

- **Purpose**: This experience is designed for research, due diligence, compliance, and analysis.
- **Access**: It is an unrestricted experience.
- **Data Use**: You can use this access to verify ownership, analyze property characteristics, and pull parcel-level data. For example, a non-marketing user can access South Carolina, whereas a marketing user cannot.

### View Non-Marketing Use Cases

| **Persona** | **Sample Title** | **Use Case** |
| --- | --- | --- |
| Title & Escrow | Title Officer, Escrow Manager | Verify ownership and liens; monitor transfers to resolve title issues. |
| Appraisal | Appraiser, Valuation Analyst | Access comps and property data for accurate home valuations. |
| Builder/Construction | Land Planner, Site Engineer | Analyze property data to support infrastructure, renovation, and planning efforts. |
| Real Estate Investors | Acquisitions Analyst, Fund Manager | Locate properties that match investment criteria for rental, resale, or development. |
| Government Agencies | Urban Planner, Tax Assessor | Use property data for policy planning, audits, disaster response, and outreach. |
| Non-Profit | Fundraising Manager | Build property-based outreach lists for donor engagement. |
| Consulting | Strategy Consultant, CRE Advisor | Use market and mortgage data to support client location and investment decisions. |
| Academic Institutions | Housing Researcher, Urban Economist | Analyze housing, property, and demographic data for academic research. |
| Healthcare | Site Planner, Market Analyst | Identify areas suitable for senior living or facility expansion using property data |

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## Further reading

- [How to Create & Export Targeted Lists on Property List](/ext/docs/how-to-create-and-export-a-targeted-property-list-with-property-list#overview)
- [Frequently Asked Questions](/ext/docs/frequently-asked-questions-araya#property-list-faq)